HypeAuditor report provides with the basic demographics data of active and engaged audiences:
- Audience's geographic location (country, city and states in US) is identified by geo-tag analysis and information provided in the bio.
- Audience Type includes the following categories:
- Real People - Instagram users whose behavioural patterns are similar to the behaviour of a regular live person.
- Influencers - Instagram users who have more than 5,000 followers and less than 1500 followings are considered to be an influencers.
- Mass Followers - Instagram users who have more than 1500 followings. They take advantage by using automatic follow/unfollow third party tools.
- Suspicious accounts - Instagram bots, fake or stolen accounts and people who use specific services for likes, comments and followers purchase.
- Gender is detected by comparing users' names to the names database with a gender indication.
- We have implemented the most innovative techniques such as image recognition to identify user's Age and Ethnicity
- The Language identification is based on the natural language processing of user's posts and text in their bio.