Engagement Rate is a metric that measures the level of engagement that a piece of created content is receiving from an audience. It shows how many people interact with the content. Factors that influence engagement rate include users' comments, likes, and number of followers.

To get more information about Engagement Rate read our blog post "What is Instagram Engagement Rate and How to Calculate it"

How to Calculate Instagram Engagement Rate?

ER is the likes and comments divided by the follower count and the number of posts for the given period.

At HypeAuditor we use the latest 12 posts to calculate influencer's ER.

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