The Brand Mentions section helps you to stay aware of sponsored posts' quality and effectivity.
Our algorithms detect influencer's posts with AI (Artificial Intelligence). They are analysed and processed into specific data represented in one metric to optimise your advertising post effectivity.
Advertising Performance - is the number of likes and comments received by posts with brand mentions compared to the same number of posts without them.
@influencer average ER is 14.62% and their advertisement posts ER is 3.96% on average.
This means that an influencer's audience didn't like this specific sponsored post enough, or perhaps this advertisement did not look natural in the feed.