HypeAuditor metrics questions

Questions and answers about AQS, Audience by type (real people, mass followers, suspicious), Engagement Rate and Authentic Engagement

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13 articles in this collection
Written by Anna Komok

What is AQS (Audience Quality Score) and how is it calculated?

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Written by Anna Komok
Updated yesterday

Who is considered as an Influencer in the Audience Type section?

Find out who are the influencers in HypeAuditor reports.
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Written by Anna Komok
Updated over a week ago

What does Suspicious Accounts mean?

Find out who are Suspicious Accounts and how we identify them.
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Written by Anna Komok
Updated over a week ago

Who are Mass followers in the Audience Type section?

Find out who are mass followers and why they are not quality audience.
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Written by Anna Komok
Updated over a week ago

How does HypeAuditor determine audience's gender?

Find out how does HypeAuditor detect the gender of influencer's followers
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Written by Anna Komok
Updated over a week ago

How is it possible to have suspicious accounts among my followers if I have never bought fake followers?

Find out why every Instagram account has some amount of suspicious accounts
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Written by Anna Komok
Updated over a week ago

What does “Brand Mentions” metric reflect?

Find out how to read Brand mentions section of the report and how to use it to increase the effectiveness of your sponsored posts.
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Written by Anna Komok
Updated yesterday

What does Followers Reachability mean?

Find out what is Followers Reachability and why it's important
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Written by Anna Komok
Updated over a week ago

What does Followers Quality mean?

Find out what is Followers Quality and why it's important to take it into account to choose the right influencer for an advertising campaign
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Written by Anna Komok
Updated over a week ago

How to use Followers & Followings graphs?

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Written by Anna Komok
Updated over a week ago

What do Engagement and Engagement Rate mean?

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Written by Anna Komok
Updated over a week ago

What does Likes-Comment Ratio show?

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Written by Anna Komok
Updated over a week ago

Why followers/followings graph is unavailable in some reports?

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Written by Anna Komok
Updated over a week ago