In order to get into the Influencer rankings chart on HypeAuditor, an Instagram user's account should at least match the following requirements:

  • have public access (non-private) 
  • count more than 10K followers 
  • encounter new posts in within last 30 days. 

A vast number of Instagram users' accounts were analysed and ranked by the number of real followers and authentic engagement (number of likes and comments that come from real people and influencers) accordingly. 

Instagram users are not excluded from HypeAuditor's Rankings based on their AQS (Audience Quality Score). Only the number of real followers and authentic engagement is taken into account. If an Instagram user has a low AQS, but a high number of real and engaged followers, their account will still be included in the ranking. 

The ranking metric is updated on a daily basis. It shows changes in ranking position compared it to the previous month in order to help you keep track of who's got at the top and who’s growing authentically.

Every Instagram user can participate in several category, country and category+country rankings. Country rankings are based on the number of real followers and authentic engagement from that country. 

Find out more about how our Country Ranking works

Certain categories are temporarily excluded for some countries as they don't get enough exposure with the Instagram landscape. The Search feature currently only works for Top Global.

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