We take into account multiple factors, while checking Comments Authenticity. 

A particular comment is marked as inauthentic if several negative factors match at once.

Comments that consist of:

  • emojis only or words like: wow, cool, fantastic etc. 
  • another account mentions only - comments to giveaways, contests etc.

Why are comments to giveaways and contests considered non-authentic?

Сomments that might come from Engagement pods (comment pods, Instagram pods, boost groups) are considered inauthentic and have a negative impact on Comments Authenticity level.
Why? These Instagram users seek for extra exposure within social media space, mainly, to boost their profile activity in a non-authentic way.

Find out more about how Comments Authenticity work

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