What is the Average engagement?
Find out what does Average engagement per video mean and how we calculate this metric.
Anna Komok avatar
Written by Anna Komok
Updated over a week ago

The Average engagement reflects the median number of likes, dislikes, and comments per video in a given period excluding videos posted less than 7d ago

We compare this number with a previous period to help you understand how an influencer performs over time.

What does the median represent?

The median is the middle point in a dataset — half of the data points are smaller than the median and half of the data points are larger. The basic advantage of the median in describing the engagement per video compared to the  "average" is that it is not skewed so much by a small proportion of extremely large or small values, and so it may give a better idea of a "typical" engagement.

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