How do you detect Audience Age and Gender?

To detect the audience's Age & Gender on YouTube, HypeAuditor uses image recognition technology and analyzes avatar images of the influencer's active audience.

For brands and marketers, the Age & Gender breakdown helps verify that a creator's audience matches the target demographic of a campaign, for example, confirming that the majority of viewers fall within the intended age range or gender split before committing to a partnership.

If audience demography data is unavailable for a channel, see Why is audience demography unavailable for one of the YouTube channels I want to check?