Language identification on YouTube reports is based on the natural language processing of the creator's content and text in their channel description. HypeAuditor analyzes this data to determine the language distribution across a creator's audience, displayed as a percentage breakdown in the YouTube Report.
Knowing the language distribution of a creator's audience helps brands and marketers ensure their campaign message will be understood by the target viewers. For example, if a brand targets English-speaking consumers, they can use the Audience Language metric to confirm that the majority of a creator's audience communicates in English, making the influencer a stronger fit for the campaign.
