**CPE** metric represents **Cost per Engagement**. In other words, CPE shows how much the company is paying for every like or comment on a piece of content that features their brand. **A lower CPE is what brands are aiming for.**

As soon as you set up the money you pay for the influencer, CPE will be calculated automatically.

In order to calculate CPE we divide the total cost of the post by its total engagement (likes + comments).

The total cost of the post is calculated from the total influencer's price and post count. Thus, we divide the Total Budget you set up for the influencer by the number of posts of this influencer within the campaign.