In order to better estimate metrics, HypeAuditor has built a benchmark that presents an average market value.
Metrics of each TikTok creator are compared to metrics of creators from the same tier. At the moment there are 150 tiers, which are divided by the number of followers.
The benchmark is useful for brands and marketers evaluating TikTok creators: because creators are grouped by follower count, the comparison is always fair and relevant. This makes it easy to identify whether a creator's metrics — such as engagement rate or average views — are above, at, or below the market average for their size, helping you make more informed decisions when selecting creators for a campaign.