Views Spread shows the difference in the number of views between posts.


This metrics aims to show the predictability of influencer's performance on TikTok. For instance, if the Views Spread is too high, it might mean that it's hard to estimate if your advertising post with the analyzed influencer gains the same amount of views or not. On the other hand, influencers with low Views Spread can be considered quite reliable in terms of views since the difference of views between their posts is not high, so their performance becomes more predictable.

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