To detect the TikTok audience's Age & Gender, HypeAuditor uses image recognition technology and analyzes avatar images of the creator's commenters and followers.
Understanding the age and gender distribution of a creator's audience helps brands and marketers verify whether that creator's followers match their campaign's target demographic. For example, if a brand aims to reach women aged 18–24, this section of the report makes it easy to assess audience fit before committing to a collaboration.