Sponsored posts in HypeAuditor Mentions Report represent posts of the analyzed campaign that are undoubtedly made within a commercial relationship with the business partner.
Thus, posts marked using Instagram’s Paid Partnership Feature are counted as sponsored.
Additionally, many influencers disclose an Instagram sponsored post by placing #sponsored or #ad hashtags in their captions. This method is fully compliant with FTC and CMA guidelines, thus, at HypeAuditor, we detect these posts as sponsored too.
However, not all influencers properly disclosure whether a post is sponsored, and only a few countries have a disclosure policy. Therefore, we also use a machine learning-based approach that can find out if a certain post is sponsored or not. To learn more about such cases please check how we detect Likely Sponsored posts.