Reach metrics shows an estimated number of people who might see posts of influencers mentioning the analyzed account within the chosen time period.

In order to calculate Estimated Reach we use our machine learning that is based on:

  • Followers count
  • Audience types
  • Avg. likes and avg. comments

In Mentions Report Reach is calculated for all types of posts: Sponsored, Likely Sponsored and Free. You can check the Reach of each individual post of the campaign as well:

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