To analyze the audience's location in Twitch reports, HypeAuditor takes a representative sample of the influencer's active audience and checks the public data from their bios and info panels.
The active audience consists of accounts that comment on the influencer's content. HypeAuditor's analysis is built on text and image recognition machine learning systems, which allow detection of the accounts' languages, location, gender, and ethnicity.
Understanding where an influencer's audience is located helps brands and marketers ensure their campaigns reach the right geographic markets — for example, confirming that a creator's viewers are based in the regions where a product is available or a campaign is targeted.