We’ve collected a list of tips that will help you effectively use Influencer Outreach. These simple rules will help you make sure your emails reach the recipient’s inbox as often as possible.
Keep in mind that no one is immune to a spam filter, no matter whether you use Influencer Outreach software or send your emails directly from your inbox.
Google has a few technical requirements for sending emails to Gmail. Even if you set everything correctly, and your domain and IP address has the best reputation across the web, it still doesn’t guarantee that your every single email will reach the inbox.
Let’s take a look at the key things you can do to give your emails the very best chance of making it to the inbox. They are especially useful if you create a new inbox specifically for communicating with influencers.
1. Follow email sending limits
First of all, make sure that you don’t exceed a sending limit:
1st and 2nd days
20 emails per day
3rd and 4th days
40 emails per day
5th and 6th days
60 emails per day
7th and 8th days
80 emails per day
9th and 10th days
100 emails per day
Pro tip: If you don’t receive any replies from influencers for the first two days, we recommend you follow the limit of 20 emails per day. However, if you have any replies from influencers, you can move on to the next level and send 40 emails a day.
2. Always make it possible to unsubscribe
By default, we embed an unsubscribed link to all Influencer Outreach emails. This link is a legal requirement and an important element to protect your email deliverability. Even if you send your emails directly from your inbox without using the HypeAuditor service, you should always add an unsubscribe link to your email.
If you make this link hard to find, email service providers like Gmail use it as a spam marker.
If you enable your recipients to unsubscribe from your mailing list, your emails get better chances of reaching the inbox.
It may sound obvious, but if an influencer replies to you: ‘please unsubscribe me,’ this is a signal that they don’t want to be on your mailing list. It’s not a good idea to send them additional messages wasting your time. Instead of it, put your effort into building relationships with other influencers.
3. Embed links to your email carefully
When you send an email for the first time, we recommend you avoid adding naked links, for example, to a brand’s website and Google Docs. It’s better not to embed any links in your signature as well.
We suggest not to attach any additional files in your first email. If you still need to include a link to a website in your email, type ‘brand com’ (without a dot and with a space), instead of ‘brand.com’.
On the other hand, if you already communicate with an influencer and continue your conversation, you can add the link.
4. Avoid using spam trigger words
There are many discussions around spam trigger words and which terms and phrases are considered stop words. Below is a list of words that we recommend you avoid when you first contact an influencer.
These words are not strictly prohibited, but it’s worth minimizing their usage.
However, when you already communicate with an influencer, you can use these words, but be careful and don’t go too overboard.
5. Provide influencers with the information they need
Do you know what information influencers expect to get from brands? To find out, we surveyed creators. Take a look at the results below.
The most popular answers are:
Description of the service/product
Information about the company
Format of the campaign
Pro tip: Include all the above-mentioned information in your message to give influencers a clear idea of your marketing campaign and what you expect from them.
But what does it mean, if an influencer doesn’t reply to your email? In fact, there may be several reasons. For example, they may be not interested in your brand, or they may be too busy. Also, they may check their inbox just once a week. Or, their contact details are incorrect, and your email didn’t make it to the inbox.
During another survey, we asked influencers about reasons they might turn down an offer from a brand.
The most popular reasons are:
They don’t like the brand
The brand leaves no room for creativity
They already work with an influencer
They are too busy
If an influencer doesn’t respond to your email, don’t waste your time trying to reach them. Instead, you can use Influencer Discovery which provides a database of 24M+ influencer profiles. The advanced search filters will help you find creators who meet all your requirements.
Note: if you are using Gmail, your account is subject to Google's sending limits. Google lets you send emails to a maximum of 500 recipients per day through Gmail. If you are a Google Apps for Work user, your daily limit is 10,000 email recipients per day. These limits are set by Google and HypeAuditor is unable to affect them. According to Google's FAQ you may receive "You have reached a limit for sending mail" email if you exceed the limit. When you get this error, you should be able to send emails again within 1 to 24 hours.