Audience Overlap report allows you to identify overlapping audiences and discover repeated followers among an active and engaged audience. The report supports both Instagram and YouTube, and creators can only be compared within the same social media platform.
This report is useful for two key campaign strategies: maximizing reach by selecting creators with low audience overlap, or reinforcing a message by choosing creators whose audiences share a high proportion of followers.
In order to create an Audience Overlap report, make sure to choose between Instagram and YouTube:
Insert URLs or usernames for the accounts you want to analyze. Please input one account per line.
The number of accounts you can add at a time depends on your subscription plan level.
After you click "Create a report", HypeAuditor bots will start collecting the data. Please note that it might take up to 2 hours to generate the report. You do not have to stay on this page — the report will be generated automatically and you will receive an email notification once it is ready. You can then find the completed report in your report history in the Audience Overlap section.