When you connect your Shopify E-Commerce store to the Campaigns tool, the following metrics become available and are tracked automatically:

Clicks – simply reflects the number of clicks on influencers' links.

E-com Purchases – reflects the number of purchases made through each link.


E-com Revenue – calculates the total amount of income generated by the sale of goods through each link.

Revenue = price of goods × number of units sold.


E-com ROI – Return of Investments. Here ROI is calculated as sum of purchases from Shopify divided by Total budget spent on the influencer.


CTR – Conversion % from reach to clicks.

Conversion – Conversion % from clicks to purchase.

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