HypeAuditor now shows estimated Reach both for posts and stories. Est. Reach indicates an estimated number of people who might see post or story of this influencer.
IG Reach for posts
In order to calculate Estimated Reach for posts we use our machine learning that is based on:
Avg. likes and avg. comments
By default, Reach is estimated since this is a private data. However, you can edit the value and specify the real number if you receive it directly from the influencer.
IG Reach for stories
In order to calculate Estimated Reach for stories we use our machine learning that is based on:
Reach for stories is estimated by default as well, and it can be set up manually in case you receive this value from influencers.
Learn more about setting up stories here: How to track stories in the Campaigns tool?