YouTube Brand Safety Analysis on HypeAuditor YouTube report helps you find YouTube channels suitable for your sponsored content while ensuring that your product won't appear next to inappropriate content.

This analysis shows how safe or secure creator content is, based on several factors. By examining their content in terms of sensitive and off-limits topics that can cause damage to your brand's image, HypeAuditor concludes whether your potential collaboration can be safe or risky.

There are currently 9 different negative content check marks used to determine how safe a creator's content is for your brand.

In order to detect YouTube Brand Safety, HypeAuditor's machine learning analyses subtitles of the last 30 videos published on the channel.

When selecting a creator for a sponsorship, brands need confidence that their product won't be associated with harmful, offensive, or controversial content. YouTube Brand Safety Analysis lets marketers quickly filter out channels that trigger one or more negative content markers, reducing reputational risk and making the creator vetting process more efficient.