How can you use YouTube Brand Safety?

YouTube Brand Safety Analysis helps you find YouTube channels suitable for your sponsored content while ensuring that your product won't appear next to inappropriate content.

This analysis shows how safe or secure influencer content is, based on several factors. By examining their content in terms of sensitive and off-limits topics that can cause damage to your brand’s image we conclude whether your potential collaboration can be safe or risky.

There are currently 9 different negative content check marks that we use to determine how safe influencer’s content is for your brand.

What data is taken into analysis?

In order to detect YouTube Brand Safety, HypeAuditor machine learning analyses subtitles of the last 30 videos published on the channel.

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