YouTube Engagement Rate shows the percentage of viewers who engage with the content posted by the influencer, including reactions and comments in a given period.

YouTube Engagement Rate in the Overview of YouTube report calculates ER per 30 videos.

In order to estimate this metric, we use a benchmark where the ER of an analyzed influencer is compared to ER of influencers from the same tier. Thus, you can see how well we estimate the level of the current ER value (Low/Average/Good/Excellent, etc.).

YouTube Engagement Rate is also presented in the Engagement section.

Here ER is calculated for the time period that can be chosen in the right upper corner (last 30/90/180/360 days).

Estimation of YouTube ER in the Content section is based on benchmark calculated for a chosen period accordingly.