YouTube Engagement Rate shows the percentage of viewers who engage with the content posted by the influencer, including reactions and comments in a given period.
YouTube Engagement Rate in the Overview of the YouTube report calculates ER per 30 videos.
To estimate this metric, HypeAuditor uses a benchmark where the ER of an analyzed influencer is compared to the ER of influencers from the same tier. This allows you to see how the current ER value is rated (Low/Average/Good/Excellent, etc.).
Brands and marketers can use YouTube Engagement Rate to assess how actively an influencer's audience interacts with their content. A high ER relative to the tier benchmark signals an engaged, responsive audience, making the channel a stronger candidate for collaboration compared to channels with high subscriber counts but low interaction.
YouTube Engagement Rate is also presented in the Engagement section.
Here ER is calculated for the time period that can be chosen in the upper-right corner (last 30/90/180/360 days).
The ER benchmark in the Engagement section is calculated for the chosen period accordingly.