Influencer Discovery

Welcome to the HypeAuditor tutorial for the Influencer Discovery Tool — your go-to feature for finding influencers that fit your campaign goals.

This tool lets you filter millions of influencer profiles by platform, audience, and content focus to help you identify the best potential partners.

First, choose the social media platform you want to work with.
In this tutorial, we’ll focus on Instagram, though we’ll cover other platforms briefly later on.

Discovery works across Instagram, YouTube, TikTok, Twitch, and Twitter.

Your available filters depend on your subscription plan:

You can begin by selecting a category relevant to your campaign.

When creating a custom category:

If you prefer to search based on keyword mentions rather than content category, just toggle to Keyword Mode — we’ll explain this in a later step.

Click into All Filters to narrow your results further. You can filter by:

Tip: Prioritize audience location over influencer location.
An influencer might live in one country, but their audience could be in another — especially if they travel often or post in multiple languages.

You can add up to 3 countries in the audience location filter.

Once selected, the system sets a minimum percentage automatically. We recommend keeping this as is — it's rare for an influencer to have more than 80–90% of their audience in one country.

If needed, you can later adjust the percentage depending on how many results you get.

Now that you know the basics, let’s explore some advanced filters that can help you find better-matched, higher-quality influencers for your campaign.

You can filter influencers based on whether their email is available — but keep this in mind:

We recommend not relying solely on email availability, especially when casting a wide net.

Want to be more specific in your search? Use the Keyword Filter to search:

You can apply up to 10 terms, including:

This is useful if you want to:

Already added influencers to My Network?

Our proprietary AQS metric ranks influencers from 1 to 100, based on:

Tip: Use AQS ≥ 60 to filter out lower-quality accounts and find more reliable creators.

If you use AQS, there’s no need to separately select engagement rate — it’s already factored in.

Instead of focusing on the influencer’s category, you can filter by audience interests.

Want to find influencers who have mentioned a specific brand in the last 6 months?

Choose to include or exclude influencers based on these mentions.

Now that we’ve applied filters, let’s take a look at how to view and analyze the results.

Once your filters are set, you can save your search using the icon at the top.
You’ll be able to return to this exact filter set later from the Saved Searches folder — helpful if you work on campaigns with similar criteria.

You can view influencer results in two formats:

You can also sort results by any column — for example:

Each result includes a range of useful data:

Click on any creator to preview more details:

To access in-depth metrics like:

…you need to unlock the full report.

This helps keep your workflow smooth across campaigns and teams.

Let’s now look at how to organize selected influencers and explore filter options beyond Instagram.

Once you’ve found relevant creators, you can save them into lists within your My Network section:

To view saved influencers, go to My Network — all lists and creators are stored there for easy access and future outreach.

Now let’s quickly go over platform-specific filters available for:

Filters are similar to Instagram, but tailored for video metrics:

Again, many shared filters, but with TikTok-specific metrics:

Live-stream-specific filters include:

Useful if you're scouting thought leaders or trending accounts:

That wraps up our Discovery Tool tutorial!
If you have questions or need help with setup or filters, feel free to reach out via the chat icon at the bottom of the screen.