The Media Plans tool lets you pitch selected influencers to clients, stakeholders, or internal teams using a clean, professional-looking report. It also gives you campaign forecasts based on your chosen influencers — all with minimal setup.
What you can do with media plans
Present influencers in a structured and branded format
Estimate campaign results using performance projections
Collect feedback from clients or stakeholders via approval buttons and comments
Step 1: Add influencers to your Media Plan
You can build a media plan using three methods:
Option 1: From Discovery
While browsing influencers in Discovery, click the three-dot menu
Choose Move to Media Plan
Select an existing plan or type a name to create a new one
Option 2: From My Network
Open an existing creator list
Select one or multiple influencers
Use the three-dot menu to move them to a Media Plan
Option 3: Manually inside the Media Plans tool
Open Media Plans
Click Add influencer and search manually by account handle
Step 2: View automatically calculated campaign projections
As soon as influencers are added, HypeAuditor will:
Estimate campaign metrics based on influencer data
Show reach, engagement, cost, and other relevant figures
You can fully control which columns are visible:
Go to Customize → Metrics Visibility
Disable any metrics you don’t want to show
Step 3: Personalize the media plan
In the Settings panel, you can:
Rename the media plan
Upload a custom background image and logo
Enable/disable stakeholder controls like:
Approve/Reject buttons
Influencer notes field for stakeholder comments or internal notes
Notes can be added by both your internal team and external approvers.
Step 4: Set campaign context and audience targeting
Inside Campaign Settings, you can define:
Timeline of the campaign
Currency for cost estimates
Target audience — by country, gender, and age
Example: If you're targeting women aged 25–34 in the US, the system will automatically calculate what percentage of each influencer's audience matches that target. This data will be visible inside the plan.
Step 5: Customize creator profiles and content expectations
Click on a creator’s card to edit key details:
Change price for the collaboration
Adjust location, average views, likes, comments
Specify expected content type (e.g., 2 posts, 0 stories)
These details are visible to stakeholders, helping them understand why you chose each influencer.
Step 6: Leave internal or external comments
For each influencer, you or your team can:
Leave notes like “Great engagement rate in the US”
Stakeholders can also leave comments like “Please ask for additional photos”
Comments help keep everyone aligned without switching to emails or spreadsheets.
Step 7: Share the media plan with clients or stakeholders
Click Share to generate a public link. Key facts:
Recipients don’t need a HypeAuditor account to view the plan
Stakeholders can:
View analytics and your notes
Leave their own comments
Approve or reject individual influencers
You’ll receive an email notification when feedback is submitted.
Step 8: Act on stakeholder feedback
Inside the Media Plan, you’ll see:
Which influencers were approved or rejected
All comments listed clearly per account
From here, you can:
Remove rejected influencers
Make updates and re-share
Or export the finalized list directly into a campaign
Download the plan as a PDF for presentation purposes
The Media Plans tool is perfect for collaborating with clients and internal teams — without long email chains or manual decks.
If you have questions, feel free to reach out. We’re always happy to help.