Return on Investment (ROI) is the percentage of your budget spent on influencer marketing that returns to you as Earned Media Value. In Campaign Management, you can compare every influencer in a campaign by ROI and EMV to find out who generates the better returns.
ROI is based on the payments specified in proposals, so you should fill in payments carefully to ensure precise calculations.
Tracking ROI across influencers in a campaign helps marketers evaluate how efficiently each creator converts budget into measurable value. By comparing ROI side by side, you can identify which influencers deliver the strongest returns and make more mature decisions about budget allocation in current and future campaigns.