Average views is available for YouTube and TikTok influencers.
Average Views is calculated using all posts that an influencer has published within the last 90 days. If you see N/A for some influencers, that means they have not posted any videos during this time period.
For brands and marketers, Average Views gives an estimate of how much visibility a creator's recent content is generating. Because it is based on posts from the last 90 days, it reflects current performance rather than historical peaks, which allow you to compare creators on an equal and up-to-date basis when evaluating them for a campaign.