Look alike allows you to find influencers similar to accounts in your list in terms of size, content, audience, and overall quality. Finding "lookalikes" based on your top-performing ambassadors is a great way to ramp up your influencer discovery and recruitment processes. You can find this feature on the Recruiting page.
To start the Look alike search, you need to choose a social network (Instagram, YouTube or TikTok) and add your previously created List:
Once the analysis is completed, you will see search results, that is, a compilation of influencers similar to those in the chosen List. Here you can find a preview of an influencer's analytical report and match score level. If you find an influencer a good fit, you can add the profile to My Network.
We use the following criteria to find "lookalikes":
Influencer posts text
Audience age and gender distribution
Influencer mentions for Instagram