Look alike allows you to find influencers similar to accounts in your lists in terms of size, content, audience, and overall quality. Finding "lookalikes" based on your top-performing ambassadors is a great way to ramp up your influencer discovery and recruitment processes. You can find this feature on the Recruiting page.
There are two ways to search:
by influencer
by list
To start the Look alike search, you need to choose a social network (Instagram, YouTube, or TikTok). Then can add your previously created List
Or add any influencer.
Once the analysis is completed, you will see search results, that is, a compilation of influencers similar to those in the chosen List or by influencers. Here you can find a preview of an influencer's analytical report and match score level. If you find an influencer a good fit, you can add the profile to My Network.
We use the following criteria to find "lookalikes":
Influencer keywords
Influencer thematics
Influencer languages
Influencer countries
Influencer posts text
Audience countries
Audience age and gender distribution
Influencer mentions for Instagram