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Influencer Comparison

Find out how to compare influencers by using the Influencer Comparison tool

Written by Varvara Young

The Influencer Comparison Tool allows you to compare multiple influencers across different platforms and metrics. This guide explains how to add influencers to the tool from various sections of the platform.

Step 1: Locate the tool

The Comparison Tool is located at the bottom of the screen. It opens as a panel where selected influencers are stored for comparison.

Before starting, you can clear the list to remove any previously added influencers.

Step 2: Add Influencers to the Comparison Tool

You can transfer influencers into the Comparison Tool from either the Recruitment section or My Network.

Option 1: From Recruitment (e.g., Discovery)

  1. Open the Discovery section.

  2. Browse through the search results.

  3. When you find an influencer you want to compare:

    • Click the plus icon next to the profile.

    • Select Move to Comparison.

Repeat this process for other influencers.

You can also add multiple influencers at once. To do that:

  1. Select multiple profiles by checking their boxes.

  2. Click the three-dot menu.

  3. Choose Move to Comparison from the dropdown.

Once added, the influencers will appear in the Comparison Tool panel at the bottom.

Option 2: From My Network

You can also transfer influencers directly from your My Network section.

  1. Open My Network.

  2. Select individual influencers or open a saved list.

  3. Click the Move to Comparison option.

Once added, influencers will appear in the Comparison Tool panel at the bottom of the screen.

Step 3: Choose a platform

  1. Open the Comparison Tool panel.

  2. Select the platform you want to analyze (e.g., Instagram, YouTube, or TikTok).

Step 4: View and sort metrics

The tool will display a table with multiple metrics for each influencer. These include:

  • Post performance

  • Followers growth (last 90 days)

  • Audience Quality Score (AQS)

  • General performance

  • Ad frequency and ad performance

  • Brands mentioned in the past 6 months

  • Reach (if the report is unlocked)

You can:

  • Sort any column from highest to lowest or vice versa

  • Compare up to 100 influencers at the same time

  • Use the gear icon to show or hide specific columns based on what you need to review

Even if a report is not unlocked, many key metrics will still be visible.

Step 5 (optional): Set up a target audience

To evaluate how well the influencers match your campaign audience:

  1. Use the Target Audience settings.

  2. Define your target by:

    • Country (e.g., South Korea)

    • Gender (e.g., Female)

    • Age range (optional)

The tool will show:

  • Overall audience fit for the group

  • Individual audience fit scores next to each influencer

Step 6 (optional): Export your Comparison

If your plan includes CSV export:

  1. Click the Export option to download the full comparison table.

  2. Use the CSV file for internal analysis, reporting, or sharing with your team.

Step 7: Clear the list

When you’ve finished your review:

  • Click Clear List to reset the tool and begin a new comparison.

Summary

The Influencer Comparison Tool provides a flexible way to evaluate influencers based on performance, audience match, and content quality—all in one view. It supports sorting, filtering, and exporting, helping you select the right influencers for your campaign with confidence.

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