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What content does Media Monitor track?

Learn what content Media Monitor tracks across social media platforms and how to use it to monitor brand mentions, hashtags, and competitor activity in real time.

Written by Iren

With Media Monitor, you can overview content from multiple streams to analyze your brand presence and observe your competitors' social media performance.

Media Monitor tracks content from Instagram, TikTok, and YouTube. It finds posts based on a hashtag, mention, or keyword you set. Knowing which platforms and content types are covered helps you set accurate expectations when setting up your feeds and ensures you capture the brand mentions, campaign hashtags, or competitor activity that matter most to your marketing goals.

Please note that the monitor currently cannot pick up stories.

HypeAuditor only works with public influencer profiles with more than 1000 followers and well-performing, recent content (ex., TikTok videos published within 90 days with 1000 views on average). Media Monitor detects posts from influencers aligning with these requirements.

Can Media Monitor detect the past publications?

Media Monitor does not track past publications. It only detects the new, real-time content. However, it analyzes the mention/hashtag/keyword at the moment of feed creation and may pull up to 5 posts no older than 30 days.

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