Engagement Rate is a metric that measures the level of engagement that a created content is receiving from an audience. It shows how many people interact with the content. Factors that influence engagement rate include users' comments, likes, and number of followers or viewers (for Reels).

To get more information about Engagement Rate read our blog post "What is Instagram Engagement Rate and How to Calculate it"

At HypeAuditor ER - is the likes and comments divided by views count.

NOTE: Shares & Saves are considered private data by Instagram and are only fully visible to the account owner. For this reason, they are not included in the ER in HypeAuditor analytical reports.

For accounts where the reels ER couldn't be calculated due to a low number of videos, it will be displayed with the note: Engagement Rate is calculated from posts due to insufficient recent reels.

And it will be calculated as follows:

At HypeAuditor, we use the latest 30 publications to calculate an influencer's ER.