Instagram Report and Metrics

Find answers about each metric: AQS, Audience by type (real people, mass followers, suspicious), Engagement Rate and Authentic Engagement

Yaro Pat avatar Anna Komok avatar Iren avatar +1
59 articles in this collection
Written by Yaro Pat, Anna Komok, Iren and 1 other
Audience Demography

How do you detect Instagram audience location?

Find out how we determine users audience location (country, state, city)
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Written by Tanya
Updated over a week ago

How do you detect Instagram users ethnicity?

Find out how we determine users ethnicity
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Written by Tanya
Updated over a week ago

How do you detect the users' language?

Find out how we determine the user's language
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Written by Tanya
Updated over a week ago

How do you detect the age of Instagram users?

Find out how we detect age
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Written by Tanya
Updated over a week ago

How do you detect Instagram users' gender?

Find out how do we detect the influencer's and their audience's gender
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Written by Tanya
Updated over a week ago

Audience Interests

Who is the right influencer for your advertising campaign?
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Written by Tanya
Updated over a week ago

How do you detect audience interests?

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Written by Tanya
Updated over a week ago

What is Audience Yearly Household Income?

Find out about Audience Yearly Household Income metric and how we calculate it
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Written by Tanya
Updated over a week ago

What is Audience Education Level?

Find out about Audience Education Level metric and how we calculate it
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Written by Tanya
Updated over a week ago

What is Audience Marital Status?

Find out about Audience Marital Status metric and how we calculate it
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Written by Tanya
Updated over a week ago

What is Audience Brand Affinity?

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Written by Tanya
Updated over a week ago

How do you identify Notable Followers?

Find out about Notable followers feature in the Instagram Report
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Written by Tanya
Updated over a week ago
Audience Quality and Reachability

What is Quality Audience?

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Written by Anna Komok
Updated over a week ago

What is Authentic Engagement?

Find out what is considered as Authentic Engagement
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Written by Tanya
Updated over a week ago

How to read Instagram Audience Types?

Find out who are real people, influencers, mass followers and suspicious accounts in the Audience Type section of Instagram report
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Written by Tanya
Updated over a week ago

Who is considered as an Influencer in the Audience Type section?

Find out who are the influencers in HypeAuditor reports.
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Written by Anna Komok
Updated over a week ago

Who are Mass followers in the Audience Type section?

Find out who are mass followers and why they are not quality audience.
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Written by Anna Komok
Updated over a week ago

What are Suspicious Accounts?

Find out profiles considered as Suspicious Accounts and how to identify them.
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Written by Anna Komok
Updated over a week ago

How to Remove Fake Followers on Instagram

High followers number is not enough. Followers quality is also valuable. Learn how to remove bots or ghost followers and boost your ER.
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Written by Yaro Pat
Updated over a week ago

How is it possible to have suspicious accounts among my followers if I have never bought fake followers?

Find out why every Instagram account has some amount of suspicious accounts
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Written by Anna Komok
Updated over a week ago

Audience Reachability and Authenticity

What is considered as reachable and authentic audience?
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Written by Anna Komok
Updated over a week ago

How to improve reachability?

Find out how to improve audience reachability
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Written by Anna Komok
Updated over a week ago

What is Estimated Reach?

Find out what is Estimated Reach and how it is calculated
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Written by Tanya
Updated over a week ago