Instagram Report and Metrics

Find answers about each metric: AQS, Audience by type (real people, mass followers, suspicious), Engagement Rate and Authentic Engagement

58 articles in this collection
Written by Yaro Pat, Anna Komok, and Tanya

What is Audience Brand Affinity?

Written by Tanya
Updated over a week ago

How do you identify Notable Followers?

Find out about Notable followers feature in the Instagram Report

Written by Tanya
Updated over a week ago

How do you benchmark metrics in Instagram Report?

Find out how benchmark values for Instagram are identified

Written by Tanya
Updated over a week ago

What is the Yearly growth rate?

Find out about Yearly growth rate metrics on Instagram Report

Written by Tanya
Updated over a week ago

How do you detect Instagram users' location?

Find out how we determine users location (country, state, city)

Written by Tanya
Updated over a week ago

How do you detect categories of Instagram profiles?

Written by Tanya
Updated over a week ago

How can I change the category of my page?

Written by Anna Komok
Updated over a week ago

What is EMV, and how is it calculated?

Find out what is Earned Media Value and how is it calculated

Written by Tanya
Updated over a week ago

What is the Similar Accounts section?

Written by Tanya
Updated over a week ago

How often do you update data on Instagram report?

Find out how Instagram reports are updated

Written by Tanya
Updated over a week ago

Audience Quality Score

What is AQS (Audience Quality Score) and how is it calculated?

Find out what is AQS and how is it formed

Written by Tanya
Updated over a week ago

Why did the AQS change?

Find out how often do we update AQS

Written by Tanya
Updated over a week ago

What to consider when looking at AQS?

Which factors can have a negative or positive impact on AQS?

Written by Anna Komok
Updated over a week ago

Audience Demography

How do you detect Instagram audience location?

Find out how we determine users audience location (country, state, city)

Written by Tanya
Updated over a week ago

What is Audience Yearly Household Income?

Find out about Audience Yearly Household Income metric and how we calculate it

Written by Tanya
Updated over a week ago

How do you detect Instagram users ethnicity?

Find out how we determine users ethnicity

Written by Tanya
Updated over a week ago

How do you detect the users' language?

Find out how we determine the user's language

Written by Tanya
Updated over a week ago

How do you detect the age of Instagram users?

Find out how we detect age

Written by Tanya
Updated over a week ago

How do you detect Instagram users' gender?

Find out how do we detect the influencer's and their audience's gender

Written by Tanya
Updated over a week ago

What is Audience Education Level?

Find out about Audience Education Level metric and how we calculate it

Written by Tanya
Updated over a week ago

What is Audience Marital Status?

Find out about Audience Marital Status metric and how we calculate it

Written by Tanya
Updated over a week ago

Audience Quality and Reachability

What is Quality Audience?

Written by Anna Komok
Updated over a week ago

What is Authentic Engagement?

Find out what is considered as Authentic Engagement

Written by Tanya
Updated over a week ago

How to read Instagram Audience Types?

Find out who are real people, influencers, mass followers and suspicious accounts in the Audience Type section of Instagram report

Written by Tanya
Updated over a week ago

Who is considered as an Influencer in the Audience Type section?

Find out who are the influencers in HypeAuditor reports.

Written by Anna Komok
Updated over a week ago

Who are Mass followers in the Audience Type section?

Find out who are mass followers and why they are not quality audience.

Written by Anna Komok
Updated over a week ago

What are Suspicious Accounts?

Find out profiles considered as Suspicious Accounts and how to identify them.

Written by Anna Komok
Updated over a week ago

How to Remove Fake Followers on Instagram

High followers number is not enough. Followers quality is also valuable. Learn how to remove bots or ghost followers and boost your ER.

Written by Yaro Pat
Updated over a week ago

How is it possible to have suspicious accounts among my followers if I have never bought fake followers?

Find out why every Instagram account has some amount of suspicious accounts

Written by Anna Komok
Updated over a week ago

Audience Reachability and Authenticity

What is considered as reachable and authentic audience?

Written by Anna Komok
Updated over a week ago

How to improve reachability?

Find out how to improve audience reachability

Written by Anna Komok
Updated over a week ago

What is Estimated Reach?

Find out what is Estimated Reach and how it is calculated

Written by Tanya
Updated over a week ago

Audience Interests

Who is the right influencer for your advertising campaign?

Written by Tanya
Updated over a week ago

How do you detect audience interests?

Written by Tanya
Updated over a week ago

Growth Analysis

What is Mass Following

Find out what is Mass Following on Following Dynamics Graph

Written by Anna Komok
Updated over a week ago

What is Follow/Unfollow?

Find out what is Follow/Unfollow on Following Dynamics Graph

Written by Anna Komok
Updated over a week ago

Followers Growth analysis

Find out how to read Followers Growth graph

Written by Anna Komok
Updated over a week ago

Followings Growth analysis

Find out how to read Followings Growth graph

Written by Anna Komok
Updated over a week ago

Why followers/followings graph is unavailable in some Instagram reports?

Why there is no followers and followings growth graph on the report

Written by Anna Komok
Updated over a week ago

Engagement Section

What is Engagement Rate and how do you calculate it?

Find out what is ER and how is it calculated?

Written by Anna Komok
Updated over a week ago

What is a Likes Spread?

What does Likes-Spread mean and how to use this metric

Written by Anna Komok
Updated over a week ago

What is Comments Authenticity?

Find out how is Сomments Authenticity detected?

Written by Anna Komok
Updated over a week ago

Why comments to giveaways and contests are considered non-authentic?

Find out why HypeAuditor marks comments to tag-to-win giveaways and contests as non-authentic

Written by Anna Komok
Updated over a week ago

How do you detect comments' authenticity?

Find out how does HypeAuditor detect inauthentic comments

Written by Anna Komok
Updated over a week ago

What is a Comment Pod?

Find out what is a comment pod

Written by Anna Komok
Updated over a week ago

Likes-Comment Ratio

What does the Likes-Comment Ratio show?

Written by Anna Komok
Updated over a week ago

Estimated price

How do you detect the price for posts?

Find out how we detect estimated post price

Written by Tanya
Updated over a week ago

Why is the estimated price not shown in my report?

Find out why estimated post price might be not shown in Instagram report

Written by Tanya
Updated over a week ago

How do you detect price for stories?

Written by Tanya
Updated over a week ago

Brand Mentions

Advertising Performance

How well are advertising posts perceived by the audience?

Written by Anna Komok
Updated over a week ago

How do you detect brands in Brand mentions section?

Find out how we detect Brand mentions

Written by Tanya
Updated over a week ago

Advertising Post Frequency, Brand Mentions

How often does an influencer perform advertisement activity? How many brands are mentioned?

Written by Anna Komok
Updated over a week ago

Post Frequency

What does Post Frequency in Brand Mentions section stand for?

Written by Anna Komok
Updated over a week ago

Content

How does Instagram Brand Safety Analysis work?

Find out information about Instagram Brand Safety Analysis

Written by Tanya
Updated over a week ago

Ranking & Badges

What does the Interest Score mean and how to interpret HypeAuditor Trends data?

Find out about Interest Score and HypeAuditor Top Trending Accounts

Written by Tanya
Updated over a week ago

How global, country, and category rankings are calculated?

Each influencer has a global, country and category rank based on their audience

Written by Anna Komok
Updated over a week ago

How does Influencer Ranking work?

Who is listed, what metrics are measured, why do users with low AQS appear in the ranking. In how many categories can you be ranked?

Written by Anna Komok
Updated over a week ago

How does Country Ranking work?

Written by Anna Komok
Updated over a week ago