Authentic Engagement metric shows the number of likes and comments that on average come from Real People and Influencers per post.
Only interactions from these two audience types are counted, meaning that activity from Mass Followers and Suspicious Accounts is excluded. This makes Authentic Engagement a more accurate reflection of genuine audience interest compared to overall engagement figures.
Authentic Engagement is one of the most important metrics when evaluating an influencer for a marketing campaign. Unlike total engagement, it focuses on interactions from followers who are likely to be genuine people, helping advertisers understand how much real attention a creator's content receives.
A high Authentic Engagement rate suggests that an influencer is building meaningful relationships with their audience rather than relying on inflated engagement from low-quality or suspicious accounts. This allows brands to make better partnership decisions and improves the chances of achieving stronger campaign performance and ROI.