To evaluate if an influencer can constantly arouse interest, it is advisable to examine the follower growth rate of the influencer.
In order to calculate the Yearly growth rate, HypeAuditor takes the number of followers an analyzed influencer had 365 days ago, subtracts the number of followers they had yesterday, and compares the difference to calculate the percentage. Yearly growth is updated on a daily basis.
This metric is closely related to the Followers Growth analysis, which helps identify any suspicious trends or unusual patterns in audience growth, for example, sudden spikes that may indicate an artificial boost in follower count.
