Audience Yearly Household Income shows the estimated distribution of annual household income across an influencer's audience. The metric helps brands understand the purchasing power of an audience and whether it aligns with their target market.

This insight can help you identify creators whose audiences match your ideal customer profile. For example, luxury brands, premium travel companies, financial services, automotive brands, and high-end consumer products may prefer creators whose audiences are concentrated in higher income ranges. Likewise, mass-market brands may benefit from creators with a broader income distribution.

HypeAuditor estimates household income using AI models trained on publicly available income statistics. The models take into account the audience's country, age, and gender and estimate the distribution of annual household income across predefined income ranges.

The calculation is based on publicly available median household income data for each country and all U.S. states. The model also considers how income typically varies across different age groups. These estimates are then combined according to the audience's geographic distribution to produce a single income distribution for the influencer's audience.

All income values are shown in U.S. dollars (USD).