HypeAuditor uses a comprehensive algorithm for detecting Audience Interests. The algorithm analyzes the content of influencers' posts and collects accounts with which the influencer's audience interacts via comments.
Specifically, the detection is based on two data sources: - The topics and content of the influencer's own posts - The external accounts that the influencer's audience engages with
Same followers can fall into more than one interest category at a time since they may be interested in several topics. The highest percentage value doesn't mean that the majority of the audience is interested in this particular subject only. Use this information to make sure your offer and message are relevant to the audience.
