The Brand Mentions section helps you to stay aware of sponsored posts' quality and effectiveness.
HypeAuditor's algorithms detect influencers' posts with AI (Artificial Intelligence). They are analysed and processed into specific data represented in one metric to optimise your advertising post effectivity.
Advertising Performance — is the number of likes and comments received by posts with brand mentions compared to the same number of posts without them. It is expressed using Engagement Rate (ER) — a metric that measures how actively an audience interacts with an influencer's content.
@influencer average ER is 20.64% and their advertisement posts average ER is 15.21%
This means that an influencer's audience didn't like this specific sponsored post enough, or perhaps this advertisement did not look natural in the feed.
If the advertising ER is close to or exceeds the influencer's average ER, it indicates that the sponsored content resonated well with the audience and blended naturally into the feed. Use this metric to compare influencers and prioritise those whose ad posts perform on par with their regular content.