HypeAuditor estimates the ethnicity of Instagram users using advanced machine learning and image recognition technologies.
The underlying model is trained on a large dataset of human faces and analyzes multiple facial characteristics to estimate the most likely ethnic background of an individual. These estimates are then aggregated to provide audience-level insights for influencer reports.
Please note that ethnicity is an estimated metric based on publicly available profile images and machine learning models. As with any predictive model, the results are statistical estimates rather than confirmed personal information.