Reachability is the percentage of followers that have less than 1,500 followings. These accounts are considered reachable because they are more likely to see the influencer's post in their feed.
Reachability is reduced by two main types of low-quality followers:
Mass followers — Instagram users who follow more than 1,500 accounts. Because of the high volume of accounts they follow, posts from any particular influencer are unlikely to appear in their feed.
Suspicious accounts — bots and users of inauthentic services (purchased likes, comments, or followers). These profiles do not represent a genuine, engaged audience.
To raise your reachability score, it is recommended to remove both types of accounts from your followers.
If you've decided to clean up your audience, follow the recommendations in our guide on how to remove mass followers and suspicious accounts.