HypeAuditor Trends is a powerful tool for market research because it helps explore consumer interests and behavior in different countries and industries. It can provide a powerful lens into what social media users are curious about and how people around the world react to important events.

Interest Score represents audience interest relative to the highest point on the chart for the given country and category. In other words, it duplicates the Top Trending Rank explaining the position of the influencer in the chart.

We index the score to 100, where 100 is the maximum audience interest for the selected location and category in a given period. For instance, if we look at the Trends around the Beauty category in the US, we can see that Valheria Rocha (@valheria123) has the highest audience interest. This is because, among all other beauty influencers in the US, Valheria has the biggest audience growth (absolute and relative) compared to a previous period. Therefore, we have ranked her 100 Interest Score. Interest Score of all the rest influencers in the chart was calculated considering the fact that Valheria Rocha has the highest value.

A value of 50 means that the influencer is half as popular as an influencer with a score of 100 in a given month.

We do not base our trending on absolute or relative weights. If we use absolute numbers, top charts will consist of celebrities and other big influencers. If we use relative weights, top charts will consist of small accounts that have grown by 200% from 2K followers to 4K followers. These numbers do not represent real audience interest. Thus, we implemented an integrated score that considers the growth rate for the given period, previous period growth, and the number of new followers.

Influencers from different countries and categories charts that show the same audience interest don't always have the same audience growth volumes.