HypeAuditor has analyzed a vast number of Instagram users and ranked them by the number of real followers and authentic engagement (number of likes and comments that come from real people and influencers).
The ranking metric is updated on a daily basis. It shows changes in a ranking position compared to the previous month, in order to help you keep track of who has reached the top and who is growing authentically.
HypeAuditor ranks non-private accounts with more than 10K followers who have posted in the last 30 days. If a creator does not post on Instagram within a period of 30 days or more, they are automatically excluded from the Ranking.
Creators are not excluded based on their AQS. HypeAuditor takes only the number of real followers and authentic engagement into account. If a creator has a low AQS but a high number of real and engaged followers, they will still appear in the ranking.
Every user can participate in several category, country, and category+country rankings. Country rankings are based on the number of real followers and authentic engagement from that country.
Certain categories are temporarily excluded for some countries since they do not get enough exposure within the Instagram landscape. The search feature currently works for Top Global only.
Why does the Influencer Ranking matter for brands?
The Ranking provides a fraud-resistant, regularly updated benchmark for identifying top-performing creators within specific niches and geographies. Because it is based on real followers and authentic engagement rather than raw follower counts, brands and marketers can use it to quickly shortlist credible candidates for campaigns without having to manually audit each profile for audience quality.