The average views per video and per short metric reflects the median number of views on all videos or shorts in a given period excluding videos or shorts posted less than 7d ago.
HypeAuditor compares this number with a previous period to help you understand how an influencer performs over time.
What does the median represent?
The median is the middle point in a dataset — half of the data points are smaller than the median and half of the data points are larger. The basic advantage of the median in describing the number of views per video compared to the "average" is that it is not skewed so much by a small proportion of extremely large or small values, and so it may give a better idea of a "typical" number of views per video.
Why does this metric matter?
For brands and marketers, Average Views per Video and per Short is a key signal of an influencer's consistent content performance on YouTube. Because it uses the median rather than a simple mean, it gives a more reliable picture of what a typical video actually achieves, helping brands avoid being misled by one viral outlier when evaluating whether a creator's audience is genuinely and regularly engaged with their content. Tracking changes across periods also makes it easier to assess whether an influencer's reach is growing, stable, or declining before committing to a collaboration. This metric works well alongside YouTube Engagement Rate to form a fuller picture of a channel's performance.