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What do Reactions mean?

Learn what the Reactions metric means, how it is calculated, and how to use it to evaluate audience response and a creator's performance on YouTube.

Written by Iren

Reactions reflect the total number of likes and dislikes per video on a creator's YouTube channel.

HypeAuditor compares this number with a previous period to help you understand how a creator performs over time.

For brands and marketers, Reactions serve as a quick signal of audience sentiment toward a creator's content, a rising Reactions count over time suggests growing viewer engagement, while a declining trend may indicate content fatigue or audience dissatisfaction. This makes Reactions a useful baseline metric when evaluating a YouTube creator's recent performance before partnering with them.

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