Reactions reflect the total number of likes and dislikes per video on a creator's YouTube channel.
HypeAuditor compares this number with a previous period to help you understand how a creator performs over time.
For brands and marketers, Reactions serve as a quick signal of audience sentiment toward a creator's content, a rising Reactions count over time suggests growing viewer engagement, while a declining trend may indicate content fatigue or audience dissatisfaction. This makes Reactions a useful baseline metric when evaluating a YouTube creator's recent performance before partnering with them.
See also: What does Reactions Rate mean?