Reactions Rate is the number of reactions (likes and dislikes) per 1,000 views in a given period.
HypeAuditor compares this number with similar accounts by the number of views and provides a benchmark that helps to understand how engaged an influencer's audience is.
For brands and marketers, Reactions Rate is a useful signal when evaluating a YouTube creator: a high rate relative to the benchmark indicates that viewers are actively responding to the content, which can reflect stronger audience involvement and content relevance. A low Reactions Rate compared to similar accounts may suggest lower audience engagement, which is worth factoring in when selecting creators for a campaign.