Comments Rate is the number of comments per 1,000 views on a YouTube channel over a given period.
At HypeAuditor, this number is compared against similar accounts by view count to produce a benchmark that shows how engaged an influencer's audience is relative to peers.
Why Comments Rate matters
Comments require deliberate action from viewers, making Comments Rate one of the stronger signals of genuine audience interest. A high Comments Rate indicates that a creator's content sparks real conversation, something marketers can use to assess content quality and audience loyalty when evaluating a YouTube creator for a campaign. Reviewing Comments Rate alongside YouTube Engagement Rate gives a fuller picture of how actively an audience interacts with a channel.