Video Frequency is the average number of videos uploaded per week in a given period.
At HypeAuditor, this number is compared against similar accounts by the number of views, providing a benchmark that helps to understand how an influencer performs relative to peers — similar to how YouTube Engagement Rate is evaluated against creators in the same tier.
For brands and marketers, Video Frequency helps assess whether a creator maintains a consistent posting schedule, a key signal of channel health and audience engagement potential. A creator who posts significantly less frequently than peers with a similar view count may indicate declining activity, making this benchmark useful when shortlisting influencers for a campaign.