In order to detect the YouTube Est. Integration Price, HypeAuditor analyzes the following factors:
Average video views over the last 180 days;
Audience location – country where the majority of the audience of this channel comes from;
Virality – the tendency of videos on this channel to breakthrough and go viral;
Instagram popularity – more than 100K followers on Instagram increase the influencer's YouTube integration price because of additional interaction with the audience outside YouTube.
Green circles located under each factor represent the level of impact this factor has on the price of this particular influencer.
Understanding which factors drive the Estimated Integration Price helps brands and marketers make informed budgeting decisions when selecting YouTube influencers, for example, a channel with a highly international audience or strong virality may command a higher price, and knowing this allows teams to compare creators and prioritize placements that offer the best value for their target market.