Video virality can be found in the Estimated Integration Price feature located in YouTube reports. It shows how rapidly the video spreads through a population by being frequently shared with a number of individuals.
In order to detect video virality, HypeAuditor compares the average video views of the YouTube channel with the amount of subscribers.
From an influencer marketing perspective, a viral video signals that a creator's content is reaching well beyond their existing subscriber base. For brands and marketers, this means a sponsored integration placed on a viral video may generate significantly higher organic exposure than a standard post, making virality a valuable factor when selecting creators or evaluating the potential impact of a campaign.