Engagement Rate (ER) is a popular social media metric that helps you measure the effectiveness of influencers' actions and better understand how much of their audience is engaged with their content. ER numbers show how good the quality of influencers' posts is.
How is TikTok Engagement Rate calculated?
TikTok Engagement Rate is calculated as the sum of likes, comments, shares and divided by the number of views.
Thus, the formula is pretty easy and can be written as the following:
[(Number of likes + number of comments + number of shares) / number of views] X 100%
At HypeAuditor, we use the latest 30 posts to calculate influencer's ER.
Once you know the engagement rate of an account, you can analyze it and understand if it's high, average or low. In HypeAuditor, we have a benchmark which compares ER of an influencer with similar accounts on the market. To learn more about how we benchmark metrics in TikTok report, please see this article.