Post Frequency shows an overall number of posts per week.
In the TikTok Report, Post Frequency is calculated as an average number of posts per week within the last four weeks.
When selecting influencers for a campaign, it is recommended to prioritize creators who post regularly. A consistent posting cadence signals that a creator is actively maintaining their audience, which can positively affect reach and engagement. Conversely, creators with very low or irregular post frequency may indicate declining activity, which could impact the effectiveness of a campaign. You can use benchmarks in TikTok Report to compare a creator's Post Frequency against the average for influencers in the same follower tier.