Followers show the number of followers the influencer has at the moment and followers' growth within the last 30 days. The update occurs on a daily basis.
The Followers metric combines two signals in one place: the influencer's total audience size and how quickly that audience is changing. A large follower count reflects the potential reach of a creator, while the 30-day growth figure shows whether that audience is actively expanding, staying flat, or declining. For brands and marketers, looking at both figures together helps distinguish creators who are building momentum from those whose audiences may have plateaued — making it a useful starting point when comparing and selecting influencers for a campaign.
You can check followers' growth for more extended periods in the Growth section – Followers Growth graph.